Tourism is Every-one’s Business
Business After Hours in Denmark this month brought together nearly 100 small business owners and representatives at the Denmark Visitor Centre with the Amazing South Coast (ASC) hosting the event
There was keen interest from local businesses to hear about the future of this destination marketing body and the plans the ASC have for increasing visitation to Denmark and the region.
Whilst acknowledging the players and issues from the past, Liz Jack, CEO of the Denmark Chamber; reinforced that discussions were taking place between the Chamber and the ASC regarding collaboration for the benefit of the business members and broader community.
Peter Grigg; Executive Officer of the ASC; has been in his role for five months and encouraged local operators to get in touch to share their stories and build upon the individual passion that can deliver a memorable experience to visitors.
He highlighted that we need to be protecting our unique environment and increasing our presence as a sustainable tourism destination. Peter gave examples from around Australia where increased visitor numbers did not necessarily mean an economic return to the local community. His message was clear, that whilst we still need to increase numbers to the region, it is imperative that investment is found to increase their length of stay and expenditure.
There were many questions regarding the work of the Amazing South Coast and obvious concern regarding the downturn in visitor numbers particularly to accommodation, highlighting that whilst more people maybe travelling to the region, they may not be staying longer or spending more.
CEO of the Chamber, Liz Jack, reinforced the role of the Denmark Chamber as the first point of entry for issues around product development, advocacy and business support. The Amazing South Coast is a promotional entity, chartered with increasing visitor numbers to our region, our challenge is how we support each other to ensure that our small business owners are kept informed and benefit from any investment into tourism.
Two new Denmark Chamber members introduced themselves at the event.
Artist Carol O’Connor has recently moved her studio to 251 Mount Shadforth Road and welcomes visitors to view her intuitive artwork. Dirty Feet Tours owner Rosie Smith offers authentic trail running and hiking tours and can cater to all levels of ability. Why not challenge yourself